Download Conjoint Measurement: Methods and Applications by Anders Gustafsson, Andreas Herrmann, Frank Huber PDF

By Anders Gustafsson, Andreas Herrmann, Frank Huber

This interesting e-book covers the entire fresh advancements in conjoint research. major scientists current varied facets of the speculation and functions of this system. a large choice of versions, innovations, and purposes are mentioned, together with normative versions that maximize go back, extension of choice-based conjoint simulations, latent type, hierarchical Bayes modeling, new selection simulators, and normative versions for representing aggressive activities and reactions (based on online game theory).

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B. and Wittink, D. R. (1981), Design of Subscription Programs for a Performing Arts Series, Journal of Consumer Research, 8,67-75. Darmon, R. Y. (1979), Setting Sales Quotas with Conjoint Analysis, Journal ofMarketing Research, 16, 133-140. Davey, K. S. and Elrod, T. (1991), Predicting Shares from Preferences for Multiattribute Alternatives, working paper, University of Alberta. , Carroll, J. D. (1983), A Maximum Likelihood Method for Fitting the Wandering Vector Model, Psychometrika. 48, 553-566.

Marketingfocus: Produktmanagment, Stuttgart, 121-151. Schweikl, H. (1985), Computergestiitzte PriiJerenzanalyse mit individuell wichtigen Produktmerkmalen, Berlin. Segal, M. N. (1982), Reliability of Conjoint Analysis: contrasting Data Collection Procedures, Journal ojMarketing Research, 13, 211-224. Shah, K. R. and Sinha, B. K. (1989), Theory oJOptimal Designs, Berlin. Simon, H. (1992a), Preismanagement, Wiesbaden. Simon, H. (1992b), Pricing Opportunities - And How to Exploit Them, Sloan Management Review, 34, 55-65.

Marketingfocus: Produktmanagment, Stuttgart, 121-151. Schweikl, H. (1985), Computergestiitzte PriiJerenzanalyse mit individuell wichtigen Produktmerkmalen, Berlin. Segal, M. N. (1982), Reliability of Conjoint Analysis: contrasting Data Collection Procedures, Journal ojMarketing Research, 13, 211-224. Shah, K. R. and Sinha, B. K. (1989), Theory oJOptimal Designs, Berlin. Simon, H. (1992a), Preismanagement, Wiesbaden. Simon, H. (1992b), Pricing Opportunities - And How to Exploit Them, Sloan Management Review, 34, 55-65.

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