Download Commodification and Spectacle in Architecture: A Harvard by William Saunders PDF

By William Saunders

Greater than ever, architectural layout is obvious as a way to advertise advertisement ambitions instead of as an result in itself. Frank Gehry’s Guggenheim Museum in Bilbao, for instance, easily can't be thought of except its meant function as a catalyst for the commercial revitalization of Bilbao and its skill to draw vacationer cash, despite its architectural advantages. A equipped atmosphere meant to seduce shoppers is likely to supply immediate gratification than to ask autonomous concept and mirrored image. yet how destructive, if in any respect, is that this remarkable commercialization of architecture? Framed with a provocative creation through Kenneth Frampton, the contributions to Commodification and Spectacle in structure stake out quite a few positions within the debate over the level to which it's possible—or desirable—to get away from, withstand, or recommend believable possible choices to the dominant tradition of patron capitalism. Rejecting any dreamy nostalgia for an idealized current or earlier within which layout is totally divorced from commerce—and, every so often, celebrating the pleasures of spectacle—the person essays diversity from indictments of specific architects and evaluations of the occupation to broader matters approximately what the phenomenon of commodification capability for the perform of democracy and the wellbeing and fitness of society. Bringing jointly a magnificent and sundry staff of critics and practitioners, Commodification and Spectacle in structure might help to sharpen the dialogue of ways layout can reply to our hypercommodified culture. Contributors: Michael Benedikt, Luis Fern?ndez-Galiano, Thomas Frank, Kevin Ervin Kelley, Daniel Naegele, Rick Poynor, Michael Sorkin, Wouter Vanstiphout. William S. Saunders is editor of Harvard layout journal and assistant dean for exterior family members on the Harvard layout college. he's the writer of recent structure: images through Ezra Stoller. Kenneth Frampton is Ware Professor of structure at Columbia college Graduate college of structure, making plans, and renovation and writer of many books, together with Labour, paintings, and structure.

Show description

Read Online or Download Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader (Harvard Design Magazine) PDF

Similar buildings books

Design on the Edge: The Making of a High-Performance Building

The tale of the Adam Joseph Lewis middle at Oberlin College—the first considerably eco-friendly construction to be outfitted on a faculty campus—encompasses greater than the details of 1 construction. In layout at the part , David Orr writes concerning the making plans and layout of Oberlin's environmental reports construction as a part of a bigger tale concerning the artwork and technological know-how of ecological layout and the power of associations of upper studying themselves to benefit.

Trim Carpentry & Built-Ins

Fitting trim calls for precision and information. this is often the ebook that indicates the way to deal with all universal trim initiatives, together with window and door casings, baseboards, wainscoting and crown molding -- and get expert effects at any time when. it is a entire selfmade e-book written by means of a qualified chippie and offered in a hugely obtainable structure.

The Seven Noses of Soho: And 191 Other Curious Details from the Streets of London

One of the nice towns of the realm, London's inimitable personality is notable. Unconstrained through a home variety and strict making plans, it has thrived, with each one iteration including new chapters and information to its gripping tale. The streets of London have continually proven a tumult of alternative affects, like the teeming crowds who dwell and paintings in them.

Additional info for Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader (Harvard Design Magazine)

Example text

They looked at the manifesto’s list of commercial products (dog biscuits, hair gel, credit cards, sneakers, recreational vehicles, and so on), recognized that this was indeed the kind of promotional design work on which they lavished their time, skill, and imagination, and rejected FTF out of hand.

As with diets and weight loss and health foods, people must be convinced of the merits of further leanness and purity, that the white-on-white emptiness of the art museum sans the art represents an ideal place in which to live and work, that the bride stripped bare is more comely than the bride. ) Of course, the trouble here is that in architecture as in fashion, minimalism yields pleasure in proportion to its expense, requiring great precision in construction, high levels of finish quality, and carefully controlled lighting (not to say a certain attitude from the user) in order to be valuable.

E. cash—is becoming increasingly necessary to facilitate this. This is not necessarily a good thing or a bad thing. ”11 No argument about its inevitability from the business side: A recent issue of Fast Company proposed 38 | Rick Poynor that fringe ideas generated by social and artistic deviants are the very stuff of mass markets. The magazine’s advice? “Sell out! ”12 Once we dissolve the old boundary lines and concede the territory to corporate forces, it is extremely difficult to win it back. From our compromised position embedded in the new hyphenated reality in which the culture-business depends on the drip-drip-drip of corporate largesse, it becomes hard to imagine that there could be any other way of doing things, especially if this is the only reality we have known.

Download PDF sample

Rated 4.86 of 5 – based on 39 votes